You want to buy the commodity. If the item is so popular, many customers in the store form a line. And, the sign will enter the stage. It says, “Please wait 2 hours”. If you recognize the value of the item, you can wait 2 hours.
I try to think about “Needed time / Profit or Benefit” for this case. You think that “Needed time = 2 hours < Profit or Benefit”.